Particularly the small and independent Web sites that have developed a following in the recent past because the mainstream is seen as totally aligned with the government, points out Aakar Patel.
India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.
'The pressure from these betting games, coupled with financial ruin, is becoming unbearable for many, and tragically, some even resort to extreme measures like suicide.'
'The advertising business, methinks, needs to tone down a bit. Take control of itself, and its emotions,' advises adguru Sandeep Goyal.
The police took action after cyber patrolling revealed that 60 fake lottery apps, 25 fake Facebook profiles and 20 websites are connected to the scam, the SPMC release said.
Appellate tribunal NCLAT on Thursday admitted the petitions filed by Meta Platforms and Whatsapp against an order passed by fair trade regulator CCI which imposed a penalty of Rs 213.14 crore for abuse of market dominance.
From event planning to digital arts, career coach Nayagam PP offers a list of exciting courses you can pursue after Class 12.
Will the warning shots from giants like Unilever and P&G break digital growth?
Elon Musk's decision to drop the idea of acquiring Twitter over purported under-reporting of fake accounts due to the use of bots has opened a can of worms on what is a growing and crucial problem - advertisers who put in money based on these falsified numbers (which is the mainstay revenue of these platforms) are making losses; they are paying for bots in the guise of viewers. mFilterIt - a global digital and advertising (ad) fraud detection and protection company in India - says search engines like Google have the lowest average ad fraud rate of 10-12 per cent, based on the inference arrived at while working with clients that use these platforms. This means 10-12 per cent of the ad viewership is generated by machines.
The Maldives government has set a target of attracting 300,000 Indian tourists in 2025, aiming to regain its position as a top destination for Indian travelers. The country's tourism sector has been impacted by strained relations between Male and New Delhi, which led to a decline in Indian tourist arrivals in 2024. To revive the Indian tourist market, the Maldives is planning a major campaign, including a brand ambassador, cricket summer camps, and expanded flight routes from more Indian cities.
"Indian travellers would be aware of recent disturbances in some parts of the United Kingdom. The High Commission of India in London is closely monitoring the situation," reads the message entitled 'Advisory for Indian Citizens Visiting the UK.'
'This is the first time there has been an attempt to use market forces to counter disinformation on social media,' notes Devangshu Datta.
Whether Rasha's chemistry around Aaman repeats the success of Ajay-Raveena's?
The party prayed for the removal of the advertisement and action against its authors and publishers.
Stand-up comedian Kunal Kamra has written an open letter to BookMyShow requesting the online ticketing platform to either not delist him or to hand over the contact information of audience members he has earned through his solo shows over the years. The letter comes days after Shiv Sena claimed BookMyShow had taken Kamra off the sale and artists list from its platform amid ongoing controversy around his 'traitor' jibe against Maharashtra Deputy Chief Minister Eknath Shinde.
Sana Sultan Khan is giving contestants a run for their money on Bigg Boss OTT 3.
'The larger and more opaque this shadow economy becomes, especially online, the greater the risk to India's national security.'
The Bharatiya Janata Party, which claims itself as the biggest political party in the world, has a whopping cash and bank balance of Rs 7,113.80 crore against the principal opposition Congress party's Rs 857.15 crore as on March 31, 2024, according to figures provided to the Election Commission.
A stampede-like situation was witnessed after about 800 persons turned up for walk-in interviews held by a firm for 40 vacancies in Ankleshwar in Gujarat's Bharuch district, an official has said.
On Monday, Dhoni teased fans with a cryptic Facebook post, stating, 'Can't wait for the new season and the new 'role'. Stay tuned!'
Delhi Metro on Thursday said it has withdrawn a poster on breast cancer awareness that asked women 'to check your oranges' but the questions remained -- does the metaphor obscure the message, does it help women in a cloistered society get comfortable or more awkward by sexualising a body part.
Market regulator Sebi has warned Ola Electric Mobility for violating listing norms by sharing store expansion plans on social media before informing stock exchanges, according to a regulatory filing by the company. In a letter to the company by Sebi, shared on BSE by Ola Electric Mobility, the market regulator took exception to the dissemination of information regarding plans for a four-fold expansion of the company-owned store network by December 20, 2024.
After the Competition Commission imposed a Rs 213-crore penalty on Meta in relation to WhatsApp privacy policy, the company said it disagrees with the watchdog's decision and plans to appeal. The Competition Commission of India (CCI) on Monday asked WhatsApp to refrain from sharing user data with other applications, owned by Meta, for advertising purposes for a period of five years.
Yamini, who is making a comeback on small screen with Bigg Boss, called out Shilpa Shirodkar and Kashish for being fake in the game in her interviews.
'We are too important to want to be paired with Pakistan but too intensely connected to it to successfully detach ourselves,' asserts Aakar Patel.
People don't like advertising messing up their computer or iPhone screens.
Caught by Wicket-keeper Alex Carey after edging a Pat Cummins delivery, Rohit's shot selection and technique highlighted the technical difficulties Pujara believes stem from his batting position shift.
A new cyber fraud known as 'pig butchering scam' or 'investment scam' has emerged, targeting unemployed youths, housewives, students, and needy people who are made to lose large sums of money daily, according to the latest annual report of the Union home ministry.
A case is filed by the Bharatiya Janata Party's Karnataka unit for issuing "defamatory" advertisements in mainstream newspapers.
The gang allegedly contacted childless couples desirous of adopting babies through advertisement, on social media platforms like Facebook page and WhatsApp groups.
'Alaya has kept her career disconnected from me in every way.' 'She wanted to achieve success by herself without any help or interference.'
Do away with the grey, and let us have it in black and white. That's the message the Advertising Standards Council of India (ASCI) has for digital media influencers. ASCI has brought out draft guidelines for "influencer advertising on digital media", an expanding and so far unmonitored landscape where the lines between personal and promotional content is often blurred. The self-regulatory body wants social media influencers to disclose upfront - through labels or in the case of audio media, by way of an announcement at the beginning and the end of the audio - that the content is promotional and paid for.
The prime minister and his cabinet will be compelled to do what governments in other democracies must: Listen to criticism from citizens and tolerate it and even learn from it. In doing so, perhaps they can also get a laugh out of the material, as many of us so often do, notes Aakar Patel.
Then prime minister Manmohan Singh's brief to his new information and broadcasting minister Manish Tewari on what should be the government's approach to the media was simple -- it should be an essay in persuasion, not coercion.
Parminder Singh, business head, Google, is bullish on the growth of advertising from these social networking platforms.
The Competition Commission of India (CCI) on Monday imposed a penalty of Rs 213.14 crore on social media major Meta for unfair business ways with respect to WhatsApp privacy policy update done in 2021. Besides, the competition watchdog has directed Meta to cease and desist from anti-competitive practices.
Leader of Opposition in the Maharashtra legislative assembly Ajit Pawar on Thursday alleged that a scam of Rs 500 crore took place in the state information and publicity department during the tenure of the government led by Devendra Fadnavis.
Gautam Gambhir came under fire from the fans after he promoted the fantasy cricket app Real11 on his social media accounts.
It is 'when someone uses their emotional problems to hook an audience on the Internet.'
It essentially amounts to 'performing sadness online for sympathy and/or attention,' explains Sandeep Goyal.
